Sora iOS App Launches with Revolutionary Cameos Feature
September 30, 2025 — Alongside the Sora 2 model announcement, OpenAI has launched a new standalone iOS app called "Sora" that transforms how users create and share AI-generated video content. The app introduces an innovative social platform built around video generation and a remarkable cameos feature.
The Sora App Experience
The Sora app is designed as a creative social platform where users can create, remix, and discover AI-generated videos. It features a customizable feed that surfaces interesting generations from the community, making it more than just a creation tool—it's a discovery platform for AI video content.
Key features include:
Creation Tools: Generate 10-second video clips from text prompts or photos directly on your mobile device. The interface is optimized for quick, on-the-go video creation with intuitive controls.
Remix Culture: Users can remix each other's generations, building on creative ideas and fostering a collaborative community. This feature enables a new form of creative expression where videos become starting points for further innovation.
Discovery Feed: A customizable feed shows trending and recommended AI-generated videos, helping users find inspiration and connect with other creators.
Cameos: Insert Yourself into Any Scene
The standout feature of the Sora app is cameos—a groundbreaking capability that allows users to place themselves directly into AI-generated videos with remarkable fidelity.
How Cameos Work
After a one-time video-and-audio recording session in the app, Sora captures your likeness and voice. This recording serves to verify your identity and create a digital representation that can be inserted into any scene.
Once your cameo is created, you can:
- Drop yourself into any Sora-generated video
- Appear alongside friends who have also created cameos
- Use your likeness across unlimited scenarios and settings
- Maintain full control over how and when your cameo is used
Privacy and Control
OpenAI has implemented robust privacy controls for cameos:
- User Control: Only you decide who can use your cameo
- Revocation Rights: You can revoke access to your cameo at any time
- Content Moderation: You can remove any video that includes your cameo
- Consent-First: All cameo usage requires explicit permission
This privacy-first approach ensures users maintain complete ownership and control over their digital likeness.
Availability
The Sora iOS app is available starting September 30, 2025, in the United States and Canada. Access is currently invite-only as OpenAI gradually scales up capacity.
An Android version is planned for future release, though no specific timeline has been announced. Users can request invite codes through the app's waitlist system.
Social Impact
The Sora app represents OpenAI's entry into social media, creating a platform specifically designed for AI-generated content. The combination of easy creation tools, social features, and the innovative cameos capability positions Sora as a unique player in the social media landscape.
For more information and to request an invite, visit sora.com or download the app from the iOS App Store.