Sora 2 API Preview Announced at OpenAI DevDay 2025
October 6, 2025 — At OpenAI's third annual DevDay in San Francisco, CEO Sam Altman announced that Sora 2 is now available in preview through the API, opening up powerful video generation capabilities to developers and businesses worldwide.
API Access for Developers
The Sora 2 API preview allows developers in OpenAI's ecosystem to integrate state-of-the-art video generation directly into their applications, products, and workflows. This marks a significant milestone in making enterprise-grade AI video generation accessible programmatically.
API Capabilities
The Sora 2 API offers comprehensive control over video generation:
Flexible Parameters: Developers can specify video length, aspect ratio, resolution, and stylistic preferences through simple API calls.
Enhanced Controllability: More precise control over camera movements, scene composition, and visual style compared to previous versions.
Batch Processing: Support for generating multiple videos concurrently, enabling scalable content production pipelines.
Remix Functionality: API endpoints for remixing and iterating on existing videos, facilitating creative workflows.
Pricing Structure
The Sora 2 API uses usage-based pricing:
- Standard Tier: $0.10 per second of generated video
- 720p Quality: $0.30 per second
- HD Quality: $0.50 per second
This tiered pricing allows developers to balance quality and cost based on their specific use cases.
Use Cases Highlighted
OpenAI showcased several compelling use cases at DevDay:
Advertising: Generate concept videos for product launches and marketing campaigns, enabling rapid iteration on creative ideas.
Product Design: Transform sketches into 3D visualized concepts. Example shown: Mattel designers converting toy sketches into realistic video prototypes.
Content Creation: Automated video generation for social media, educational content, and entertainment.
Simulation and Training: Create realistic scenarios for training AI systems or human operators.
Developer Feedback
Early access developers have praised the API's:
- Intuitive interface and comprehensive documentation
- Consistent output quality
- Reasonable pricing compared to traditional video production
- Powerful remix and iteration capabilities
Availability Timeline
The API is currently in preview with limited access. OpenAI plans to:
- Expand access gradually over the coming weeks
- Gather developer feedback to refine features
- Launch general availability in late 2025
Developers can apply for API access through the OpenAI Platform at platform.openai.com.
Looking Forward
The Sora 2 API represents a paradigm shift in how developers can incorporate video generation into their products. As OpenAI scales up capacity and refines the platform, we can expect to see innovative applications across industries—from marketing automation to creative tools to simulation platforms.
For technical documentation and to apply for API access, visit platform.openai.com/docs/sora-2.